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BESPOKE EMBROIDERY IRELAND

Bespoke Embroidery Ireland partnered with Lignin to create a new e-commerce website and fresh logo design.

  1. HISTORY

So my mum was a seamstress … so I think it might come through in my genes…. 

I’m a fully qualified journalist and teacher. Studied & worked in London. 

But it wasn’t really until I had my first child that people gifted us gorgeous personalised things which I loved! Then we had twin boys a year later and I was housebound with 3 babies under the age of 2 so I bought myself a sewing machine and an embroidery machine.

I had a lady come to the house to teach me a crash course on the bigger machine and that was it really. I was self taught from there. Not long after the twins were born we moved to Qatar and lived in a compound. I didn’t venture very far so whenever the kids were asleep I spent time practicing. I started personalising some items like baby blankets and hats etc and it was something you couldn’t buy in Qatar at the time and suddenly there was SO much interest. Especially from the local Qatari people. It literally took off from there and I started running a business from home. I did baby hampers, dance school uniforms, Irish dancing skirts, karate uniforms, I was so busy.

I also owned a kiln at the time doing pottery from home too. So I then began doing baby feet imprints in clay and firing them and framing them. People would book a slot in the morning and arrive at my house with their newborn baby for me to imprint their feet. They made beautiful keepsakes. Something you can probably do here quite easily but in Qatar in 2012 it was a total novelty.  Word quickly spread and I was really really busy. The twins started nursery at 2 years old which gave me more time to focus on my hobby/ business. 

In 2016 we were expecting our 4th baby and I had a very difficult pregnancy with sciatica so I stopped doing prints and embroidery. I also needed some time out 😂 When Ava was born my husband was relocated to Dubai. Life was hectic with 4 kids and another international move, new schools etc so I focused on the kids until Ava got to school going age. At that time we decided it was best to finally move home as our eldest daughter was 9 and I always wanted her home by the end of primary school… so , another international move 🙈

 

We arrived home in July 2019 and in Sept 2020 Ava started school.

My mom passed away in 2017 so I don’t have much family support here in Ireland. It was a no brainer that I’d be a full time mom. We struggled finding school places when we got home so as a result .. I now have 3 different school runs. Not ideal! But I got bored quickly, I suddenly had 4 kids of school going age. So I got my machine out and gave it a go. The first hamper I did was a communion hamper. I advertised it amongst friends abroad and so many people had nieces / nephews making their communion so word spread. I became very busy very quickly. There was COVID but there were communions happening too.. and I was flooded with orders straight away. I never imagined I’d be as busy in Ireland because personalised items are easy to find here. I couldn’t handle all the texts so I decided i needed a website to help manage and track my orders – so that’s when I found Lignin! 🙌 

I’m always thinking of new ideas and customers contact me with ideas too which is great. I love being a busy mum but I also think it’s really important for mums to have a focus or a hobby and find time to focus on something they love doing too. ☺️

In an ideal world, I’d love a shop. Working from home is great for now but it would be nice to be able to interact with the customer too. Maybe one day .. 

2. THE CHALLENGE

To meet a higher demand and gain more recognition it was vital to build a website, with no existing website it limited the presence we could reach and not having an online presence during a time like the pandemic it was extremely difficult to find a new customer base.

3. THE SOLUTION

Alongside Lignin, a new e-commerce website was required to create an online presence for our company. This website required several elements to meet the needs of our Bespoke Embroidery including easy navigation and to ensure that it was fully responsive. Besides the launch of the new website, graphic design was also needed, a new clean logo would help draw attention to the company and allow the brand to stand out on the web.

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